The Cost of Non-Compliance
Ignoring accessibility standards for your website can come with serious consequences. Many businesses are unaware that non-compliant websites can lead to:
Legal Risks
Websites that aren’t accessible can face lawsuits under the Americans with Disabilities Act (ADA), which requires public places—including websites—to be accessible to all users.
- Lawsuits on the Rise: ADA-related lawsuits against non-compliant websites increased by 15% in 2021 alone, reaching 4,795 cases, and the trend continues to climb each year.
- Potential Penalties: Penalties for non-compliance can include costly settlements or court-ordered website modifications, both of which can be financially and operationally disruptive.
Reputational Damage
Failing to make your website accessible can impact how your business is perceived by customers and the general public.
- Public Perception: Accessibility shows customers you’re committed to inclusivity and supporting all users, including those with disabilities.
- Brand Loyalty: According to studies, consumers are more likely to trust and support brands they see as socially responsible. A website that’s easy for everyone to use can enhance customer loyalty and strengthen brand reputation.
Lost Customers and Revenue
Beyond legal and reputational risks, non-accessible websites can lead to a decrease in users, ultimately affecting your bottom line.
- User Experience Impact: Accessibility barriers, like small text, missing alt text for images, or lack of keyboard navigation, make it difficult for users with disabilities to engage with your content.
- Missed Business Opportunities: In the U.S. alone, 26% of adults have a disability, according to the CDC. By making your website accessible, you’re reaching a broader audience and potentially increasing your revenue.
Why Accessibility Should Be a Priority
Investing in an accessible website can offer long-term benefits that go beyond compliance, such as:
- Expanding your reach to more customers
- Building a positive brand image as an inclusive and socially responsible business
- Minimizing legal risks while enhancing user experience for all visitors
Take the first step to protect your business and build a stronger reputation by requesting a free accessibility scan today.
Request Your Free Accessibility Scan
