Landscaping businesses have a great opportunity to expand their client base through digital marketing. There are many steps that your landscape business can take to compete in your targeted service area.
Here are 6 quick digital marketing tips to get started:
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- Analyze whether your website reflects the quality of your business. Your website should be the foundation of your digital marketing efforts. Without a high-quality, professional website, your digital campaign will suffer. With a critical eye, review your website to determine if it is an adequate representation of the professionalism and quality of your services. Is it visually appealing? Does it serve the needs of your users? Is it easy to navigate? Is it mobile-friendly? If the answer to any of these questions is no, it is probably time to invest in a new website design.
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Offer helpful information to your customers. Think about the questions and concerns you most often hear from customers. Does your website provide answers to those frequently asked questions? It is important that your website serve as a resource. Consider what kinds of articles and updates you could include on your website that would be helpful to your customers.
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- Establish local search profiles. Claim your local search profiles, like Yelp, Google+, Google Maps, and so on, and ensure they contain accurate and up-to-date information about your business.
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- Maintain a presence on Angie’s List. Many users go to Angie’s List as a trusted source of service provider reviews and recommendations. It is important for your business to have a verified profile and account on Angie’s List where your customers can review your service.
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- Consider pay-per-click advertising. Paid search marketing using Google AdWords, particularly during peak times of the year for your business, can be an investment with a very high return. For example, you can create seasonal advertising campaigns around spring landscaping maintenance, or storm damage cleanup, and run the campaigns when they are most relevant to your prospective customers. When you use a pay-per-click advertising campaign, you pay only when a user clicks on your ad.
- Use paid social media to target your service area. Consider establishing a budget for paid social media advertising in your targeted neighborhoods. Facebook advertising makes it easy to build audiences around your key demographic using very precise location targeting.
Company 119 works with many businesses in the landscape industry seeking to grow their clientele through digital marketing. To begin utilizing an effective digital strategy for your landscape business, call Company 119 today.
