The use of video on the new site invites users through the doors of the FIT Technologies office space in downtown Cleveland. Through professional video and photography executed by Company 119’s team, the site showcases their bright and colorful workspaces and gives users a behind the scenes view of their team at work problem-solving IT solutions on behalf of their clients. This also serves as an effective recruiting tool, supplemented by an informative Careers page highlighting the company’s commitment to diversity, the benefits and perks of the job, and testimonials from current employees.
If you own a business, you may relate to the stress of managing your own IT and worrying about your company’s protection from potential security threats. FIT Technologies understands that IT stress is among the most relevant pain points for their prospective clients, and they speak to this directly through the content of the site: It is one of the key messages on the Home page. Whether you work in IT, senior living, home services, or another industry, the goal is the same. Think about what problem you can solve or take away for your clients, and make sure this is at the heart of your website messaging.
FIT Technologies offers a wide range of IT solutions that fall into three primary categories: Managed IT, Cloud Hosting Services, and Project Services. Each category page offers descriptions of FIT Technologies’ approach to offering the solution and examples of clients they’ve served in the past with links to project portfolios. The page also features clear and compelling calls to action, giving users options for their next steps, whether it’s reaching out with additional questions or looking into different IT services. No matter what you do, make sure your website explains it well—and gives your prospective clients a reason to contact you rather than a competitor.
