Are Your Trade Show Leads Turning Into Sales?

Playspace Design

Combining Fun and Function

Playspace Design, based in Cleveland, provides two unique services for schools and educational environments. They design and build outdoor play and learning environments, and they provide disinfecting and sanitizing solutions to keep those spaces clean and safe. Their new website would be combining what was previously two separate businesses—Playspace Design and Zono Technologies—into one cohesive site.
Playspace site on computer screen

Our Challenge

Company 119’s greatest challenge was to design a site that presented two distinct solutions to the same audience and highlight the Playspace Design team’s credibility and reputation. While the outdoor play and learning environment design services invoke a sense of play and fun, the sanitizing side of the business is rooted in detailed specifications and data. Both elements needed to work together on the site. In addition to this, because of current events at the time, the demand and urgency around showcasing the company’s disinfecting and sanitizing products for schools and educational providers was also a factor.
Playspace website on tablet, smartphone, and computer

When a user visits the website, they are met with two very clear and distinct options on the Home page. They can either learn more about the company’s playspace design services or learn more about the Zono Technologies sanitizing and disinfecting systems. Company 119 wanted to make it simple and intuitive for a user who lands on the site to choose their desired path and quickly obtain the information they need.

The site cohesively connects both sides of the business through engaging imagery, vibrant colors, and a clear mission statement. There is a depth of content available for both the outdoor play and learning environment services, as well as regarding the Zono Technologies disinfecting and sanitizing cabinets. The goal of the site is to communicate that Playspace Design not only creates dynamic learning environments for children but they can also help educators keep those spaces safe and healthy.

 

The Result

Playspace Design’s new website elevates their brand, successfully balances fun with factual details, and provides a great deal of information about their services. The site will be a strong marketing tool for the business as they continue to make an impact for educators across the country.

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