Anyone doing any level of digital marketing for their organization or business understands the changing nature of the online landscape. New trends and strategies are always appearing, and search engines like Google continue to change their algorithm for determining search results. At Company 119, we try to cut through the “noise” in digital marketing in order to focus on those trends we believe will be enduring in the industry and best serve our clients for the long-term. Here are just a few of the trends we believe will remain constant in 2016:
There is demand for highly engaging, relevant content. Users want to be well informed. They are impatient toward anything that is not immediately providing the answers or information they seek. Google has a similar take. The search engine is focused on aligning search results with searcher’s intent. They are serving up the best content for a particular topic in the search results for a user.
Customer experience is central. Website design needs to focus on the customer experience, making it as easy and seamless as possible. The goal is to best connect customers to what they are seeking—whether it is content or a product—with minimal distractions or confusing steps.
Every business needs a content marketing strategy. Brands both large and small need a defined content marketing strategy. Without it to guide content creation, a digital strategy can easily fall short. Content is the fuel that keeps all digital channels in motion.
Mobile is increasingly on the rise—evidence for this is everywhere you look. The statistics are many—90 percent of searches for store hours happen on mobile. Two-thirds of all questions asked online happen on mobile phones. This is because mobile is real-time, in the moment. We must also be agile in our digital marketing to reach our customers as they are in the moment.
How can Company 119 help your business realize your 2016 financial goals through effective digital marketing and website design? Call us today to start the conversation.
