We believe reaching your sales and marketing goals through digital marketing requires one critical, central element: A clearly defined, focused digital strategy.
Michael Porter of Harvard Business School defined a focus strategy as one of three core strategies for a business to achieve above-average performance in an industry. He said that a focus strategy relies on the choice of a “narrow competitive scope” within an industry. This requires diving deep into researching your prospects and defining your target audience.
At Company 119, we believe in taking this focused strategy approach to digital marketing. When we work together, we start with the end in mind: Converting your prospects into customers and growing sales for your business.Focus Your Digital Strategy