How Much Should Contractors Spend on Video?

When it comes to successful marketing, digital media is non-negotiable. Without a strong online presence, local homeowners probably won’t know that your contractor business even exists—and you’ll have a hard time keeping your appointment book full.

So, how do you transform your digital marketing plan into a winning strategy? You need video.

People are watching more online video than ever before—in fact, the amount of online video consumed has nearly doubled since 2018. And the numbers don’t lie: 89 percent of marketers are satisfied with the ROI of their video marketing efforts, and 80 percent of marketers say video has directly increased sales.

[highlight]The best thing about video marketing? You can make it work for your business with any kind of budget. The simplest shots can deliver a meaningful impact, even if you’re just shooting them on an iPhone. Not everything is about high production quality, and the idea behind the video can make or break your strategy.[/highlight]

Ultimately, you need a standout approach to survive and thrive in today’s competitive digital landscape—and that’s where video can be a valuable asset in your marketing toolbox. Here’s everything you need to know to budget for video.

How Much Does Video Cost?

Video marketing is the tool you need to upgrade your content marketing strategy, but you’re probably wondering exactly how much it’ll cost you. The truth is, from production crews to filming equipment, creating impactful video content can be eye-wateringly expensive. Fortunately, with the right tools, you can make video work for any budget.

The costs of producing a video can vary widely depending on several factors, including:

• The type of video you’re creating
• The length of the video
• The crew required
• The equipment involved in filming
• The amount of time to edit the video

When it comes to video production expenses, always consider the needs of your business. Whether you’re trying to build your brand or strengthen your social media presence, you don’t always need to go overboard with expensive locations or extravagant props. Ideally, you should create a video marketing budget for each financial quarter and plan your video content accordingly.

How to Make Video Work for Your Budget

Even if you’re not working with a professional production crew, video can add up quickly. Our clients have the best video marketing success when they plan ahead. 

After all, if you’re filming DIY videos and uploading them, you might need to hire a professional editor or rent video equipment, which can drive up your expenses. Other times, filming might take longer than expected, leaving you scrambling to finish projects before the deadline. When you plan ahead, you can make sure your video quality is great without pinching pennies.

The secret to marketing on a tight budget? Finding a balance that gives you enough time, money, and resources to create the best possible video content without breaking the bank or taking time away from running your business. Sure, staying within budget can be a delicate tightrope walk, but it’s possible with proper planning.

No matter what your budget looks like, here’s how to get started with video content.

• Define your goals. Don’t create videos just for the sake of it. Before you start rolling, take a step back and consider your business goals. Are you trying to boost engagement on Facebook to raise brand awareness? Are you filming client testimonials to entice middle-of-the-funnel leads? Ask yourself what your intended outcome is to make informed decisions throughout the production process.
• Stay organized. Your goal is to maximize quality and minimize cost—and that means you need to stay organized. Time is money, and if you can streamline production in any way, you’ll save on unnecessary costs. This includes the process of getting your ideas across. Figure out what you want and how to communicate it to avoid wasting valuable time, money, and resources.
• Use your resources wisely. Before draining your marketing budget, take stock of what you already have. Maybe your office is the perfect shoot location, you have friends with experience in video editing, or you already have a few video clips from past projects. All of these resources will help you cut production costs.
• Be flexible. It’s easy to get attached to a single idea, even when that idea isn’t always the best road to follow. If your creative vision derails, partnering with professionals might be the smartest option for your video strategy. An experienced video production team might sound like a major investment, but professional video can drive real results for your business.

Why Should You Invest in Video Marketing?

From Instagram Stories of home renovation projects to sit-down tips on choosing the best contractor, DIY video can be a key player in your marketing game. But if you want to run toward the fire with a standout marketing strategy, it’s time to hire a professional video agency.

Why? Because high-quality video sets your brand apart. When prospects are researching local contractors, they’re going to scroll through your website and check out your social media pages. Then, they’re going to see how your business stacks up against the competition. 

Maybe you’re already using professional photography to showcase your work. That’s a great start, but it’s not enough to cut through the digital noise. You want prospects to remember your business—and that’s why you need engaging, dynamic content to captivate your prospects and stay top of mind.

Professional video content can be your marketing MVP, driving traffic to your website and boosting your social media following. When prospects are in research mode, they’ll watch your videos, discover the value that your brand brings to the table, and start resonating with your business. Take WyattWorks Plumbing based in Northeast Ohio: They invested in digital video to showcase their expertise and introduce new clients to their brand. Their videos put their most seasoned plumbers in the spotlight and offer helpful problem-solving content designed to address homeowners’ most common issues and questions.

Polished video content tells your brand story, highlights your expertise, and shows prospects exactly why you’re worth hiring. When you partner with an experienced video agency, you’ll gain access to creative professionals who work day and night to grow your business so you can spend more time doing what you love.

Craft a Winning Video Marketing Strategy

If static pictures and text posts aren’t driving the right results for your contractor business, it’s time to tap into the power of video. Combined with a comprehensive, long-term marketing strategy, video content can help you outpace the competition and win more leads.

At the end of the day, you need to adapt your marketing strategy to grow your business—and that’s where video can make all the difference. No matter what your current strategy looks like, our video marketing experts are here to bring your creative vision to life with impactful, engaging, and professional video. Contact us today to set your brand apart with video.

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