Top 4 Lead Generation Strategies for Landscapers

Any seasoned landscaper knows that leads are the key ingredient to success. Without a steady stream of landscaping leads, it’s impossible to sustain your business—no matter how long you’ve been serving your community.

Of course, finding the best lead generation techniques for lawn care businesses is much easier said than done. And if you’ve been relying on gut-instinct decisions to fill your marketing funnel with qualified leads, you’re probably no stranger to wasted money, lost time, and missed opportunities.

You’ve already poured blood, sweat, and tears into growing your landscaping business. The last thing you want to do is rub salt in the wound with ineffective ad campaigns and money-sucking marketing tactics. You need lead generation strategies that work for you, not against you.

Ready to ignite your landscaping business with data-driven lead gen tactics? Here’s everything you need to know to score more landscaping customers.

1. Build a Professional Landscaping Website

website being built

Think of your website as the foundation of your digital marketing efforts. It’s the tool you need to attract prospective clients, convert those website visitors into qualified leads, and get paid. If you don’t have a professional website, you’re doing yourself (and your business) a major disservice.

Upgrading your landscaping website isn’t that different from creating a beautiful outdoor space. Think about it: You’ll need to find the most effective way to use your website real estate. Then, you’ll need to infuse your website with your creative style to stand out from the crowd.

That said, expertise in landscape design won’t always translate to web design. You’ll need to dedicate time and energy to designing your website, mastering search engine optimization, and crafting compelling copy. And if you make bad website decisions, you’ll pay the price—a website that’s too confusing, unprofessional, or outdated can (and will) turn off prospective clients.

Need some inspiration to get the creative juices flowing? Here are a few tips to help you prime your website for lead generation.

  • Differentiate your landscaping business with a portfolio. Amplify your portfolio with high-quality pictures and videos to leave a long-lasting impression on prospective clients.
  • Everything on your website should lead visitors to action. Top off your landing pages with irresistible CTAs, whether you’re encouraging visitors to get a quote, fill out a form, or sign up for email newsletters.
  • Consider hiring an experienced marketing team to upgrade your website with professional web design, quality content, and a standout user experience. Starting a blog can boost your search engine rankings, helping you capture more leads. 

2. Tap Into Google Ads Lead Form Extensions

cartoon surfing a webpage

What’s the best way to win leads? It’s simple: You need to meet homeowners where they already are. For years, mobile users have accounted for the majority of web traffic, and fewer people are using their laptops to browse the internet. But what does that mean for your landscaping business?

Take a step back and think about your current lead generation strategy. If you’re like most landscapers, you’re redirecting prospective clients to a landing page where they have to fill out forms to submit their contact information. If you’re not optimizing your form fields (or worse, directing potential leads to slow-loading pages), you’ll pay the price with a high bounce rate.

That’s where Google Ads lead form extensions can save the day. When you add lead form extensions to your Google Ads, you’ll create powerful lead gen ads that can capture leads directly from the mobile search results page. Sounds simple enough, right?

Google lead generation forms can help you win new leads with a simple CTA and a responsive form, all neatly tucked under your ad. After a local homeowner clicks on your ad, they’ll see a Google-hosted form. The best part? The form automatically pre-populates with their Google account data, so they can submit their information with a single tap.

Of course, Google Ads come with a catch: Without the right PPC strategy, Google Ads can quickly drain your marketing budget. This strategy works best for services with a short sales cycle, high sense of urgency, and low price tag (think: spring cleaning services, mulch installation, etc.). When you’re ready to kickstart your PPC campaign, check out our guide to paid search for contractors.

3. Take Advantage of Customer Referrals

man giving two thumbs up

Let’s face it: Acquiring new leads through word-of-mouth referrals is the oldest trick in the book. If you’re not asking previous customers for referrals, you could be losing out on mountains of missed opportunities.

Why do customer referrals hold so much power? Nothing beats social proof—and the numbers back this up. According to a Nielsen survey, consumers are four times more likely to buy from a specific business when they’re referred by a friend. This is especially true for significant purchases, like fireplace or turf installation. Most homeowners would rather ask friends, family, and coworkers for trustworthy landscaper recommendations than hire an unknown business.

If past customers are satisfied with your work, why not ask for a referral? It’s easier than you might think, and you don’t have to be intrusive or annoying to build a strong customer referral program. Here’s how to get started.

  • Say “thank you” to every customer. Customer service shouldn’t end when you finish a landscaping project. Set yourself apart from the competition by sending a “thank you” card or email after every job. This way, you can thank customers and ask for referrals (and online reviews) while the experience is still fresh in their minds.
  • Ask for customer feedback. In your follow-up, ask customers about their experience with your landscaping business and let them know about your customer referral program. Here, you might offer an incentive for customer referrals, like a small discount on future lawn maintenance or seasonal plantings, to encourage repeat customers.
  • Reach out to every referral. Congratulations! You’re getting referrals from satisfied customers. Now, it’s time to reach out to your landscaping referrals to start the lead nurturing process. If you have their phone number, try sending an opt-in text so they can learn more about your landscaping services.

4. Drive Brand Awareness on Social Media

social media call outs

If you want landscaping leads, you need to spread the word about your business. Our clients tell us that social media is an effective tool for lead generation, especially during peak season.

Before you start running ads on every platform, think about your audience. Remember: The best platform for lead gen is the one your customers use. Start by researching the demographics of different platforms to find the best fit for your target market.

Once you’ve found the right platforms for your lead gen strategy, it’s time to start running ads. Facebook, Instagram, and Pinterest ads can help you take a different approach from the competition, but you’ll need a powerful strategy to boost your business. Here’s how to build a viable social media strategy to score more landscaping leads.

  • Upgrade your ads with scroll-stopping visuals. From Facebook to Tiktok, everyone on social media is competing for attention. And attention spans are shorter than ever. To create click-worthy ads, you need sharp visuals and even sharper copy.
  • Design user-friendly landing pages. First, your landing page needs to be relevant to your ad. If someone is expecting information about gardening when they click on your link, it better be there. Next, your landing page should be visually seamless, carving a clear path to your CTA. It should also be personal, appealing to your audience’s unique pain points and values.
  • Use lead ads. Some platforms, like Facebook and Instagram, offer lead generation ads for businesses. Like Google Ads lead form extensions, these ads are basically promoted forms. When a prospective client fills out a form, you can sync their information directly to your customer management system (and send it to your sales team) so you can follow up as needed.

A word of caution: Social media advertising comes with unrivaled targeting options, but our clients typically spend more on social media ads than Google Ads campaigns. If you’re working with a limited budget, always track your results to maximize your return on ad spend (ROAS).

Just posting on Facebook, Instagram, and other social media platforms can help you build brand awareness, but organic social media marketing isn’t always the best way to generate leads for your lawn care business (especially if you’re a social media newbie). If you need leads now, impactful social media ads can have an immediate impact on your business.

Fuel Your Landscaping Business With Qualified Leads

Leads are the lifeblood of your business, but lead generation is easier said than done. After all, you’re busy running your business, getting your hands dirty, and meeting with customers. You’re already working overtime—and you don’t have hours to dedicate to social media advertising or web development.

We get it. We’ve spent years mastering the art of contractor marketing, and we’re here to take the marketing tasks off your plate so you can focus on your business. When you’re ready to take the next step, reach out to our team to grow your landscaping business with data-driven lead generation strategies.

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