You want to grow your plumbing business, keep your contractors busy, and generate a steady stream of leads. That’s where an effective digital marketing strategy can be the trick up your sleeve, sparking your customers’ curiosity and driving your business toward marketing success.
So, it makes sense to cast your net wide and hire multiple marketing agencies to send your message to a larger audience, right? Well, not exactly. It might seem like a great strategy on the surface, but working with multiple agencies can backfire in the long run.
You deserve a marketing strategy that works for you. It’s time to take a different approach—and that means no more wasting your precious time, money, and peace of mind juggling multiple agencies. Here’s why.
1. Stop Competing With Your Own Campaigns
Your prospects are bombarded by a constant stream of marketing messages, from TV commercials to Facebook ads. In such a saturated market, you need eye-catching ads that strike an emotional chord to reel in customers and keep them hooked.
When you work with multiple agencies, you’re creating multiple marketing campaigns that compete against each other. So, instead of dominating the competition with knockout ads, you’re competing with your own company for ad time. Even worse, you might drive up ad costs in the process.
The bad news doesn’t end there. When you’re running multiple campaigns about the same plumbing services, you’ll raise your cost per acquisition—and flush even more marketing dollars down the drain. Instead of risking overlap, play it safe by keeping your digital buys under a single agency.
2. Multiple Agencies = Multiple Contracts
Sure, working with an established marketing agency might be a simpler solution than hiring an in-house team, but it still requires time and effort. First, you need to figure out what marketing services are right for your plumbing business. Then, you need to research (and vet) agencies to find the best fit. And to top it all off, you need to sign a contract.
That’s just the start. To keep your strategy running smoothly, you’ll need to keep up with meetings, deadlines, projects, campaigns, and budgets. Now, take all that work and double it—because you’ll do twice the work when you sign on with multiple agencies.
Our advice? Hire a full-service marketing team to do the heavy lifting for you. The best team will take the marketing tasks off your plate so you can focus on what really matters: running your business.
3. Consistency Matters
When it comes to digital marketing, consistency is your key to success. It’s the tool you need to build credibility, establish a strong online presence, and make your brand instantly recognizable to potential customers. And when you hire multiple agencies, you risk muddying the waters.
Think about it: You need a consistent tone of voice, brand position, and visual content across every online platform. No matter where you’re marketing, you want prospects to know your name and recognize your plumbing business at first glance.
Some plumbers believe that multiple agencies can yield more creative concepts—and that might be true. Unfortunately, the value that comes with extra marketing pros without an understanding of your company’s audience, goals, history, or brand guidelines isn’t really a benefit. At the end of the day, homeowners will pick up the phone and call a dependable plumber. Will they choose you?
When you hire a full-service marketing agency to manage your campaigns, you’ll keep a centralized message across every channel. Instead of fragmenting your brand, you’ll create a strong brand image with a memorable logo, unforgettable visuals, and a coherent tone of voice.
4. You’ll Save Time With One “Port of Call”
Our clients wear multiple hats. On an average day, they’re juggling text messages, phone calls, and emails from contractors and clients. On Monday, they might be sitting behind a desk and scheduling appointments. On Tuesday, they’re back in the field, getting their hands dirty.
Sounds familiar, right? Trust us: We know that running a business means sacrificing blood, sweat, and tears. It’s a lot to keep up with—and juggling multiple marketing agencies only makes your schedule more chaotic.
When you work with a single agency, you don’t have to worry about crossing wires or sending mixed messages to different teams. Even if you have to jump ship on a certain strategy (for unexpected reasons like, say, a pandemic), it’s much easier to communicate your business goals to a single project manager instead of maintaining multiple points of contact.
5. Keep Your Reporting Straight
Still deciding between a single- and multi-agency model? Don’t worry, we’ve saved the biggest reason for last. One of the worst outcomes of a multi-agency approach is that each agency reports positive marketing outcomes as the result of its single-handed efforts.
Each agency might send you glowing reports of their hard work, but those reports show the halo effect of every agency’s combined marketing efforts.
What does that mean for your business? The average agency won’t use an attribution model to distinguish what tactics led to the best outcomes. If the agencies don’t know that you’re using other agencies or running other campaigns, they’ll base their reports on false assumptions. In turn, you risk draining hard-earned marketing dollars on campaigns that aren’t actually driving results.
So, how can you consolidate? The fastest track is to assimilate complimentary marketing tactics under each agency and clarify reports as much as possible. Then, start by reducing the number of agencies. Instead of managing multiple contracts, focus on building a relationship with one trusted agency that can champion the KPIs that matter most to your business.
Kickstart Your Marketing Action Plan
Whether you’re building your first marketing campaign or handing over the reins to seasoned marketing pros, you want to choose the best agency for the job. When you’re ready to kick your marketing plan into action, we’re here to help.
At Company 119, we take the time to understand the ins and outs of your plumbing business to create a customized marketing strategy that aligns with your long-term goals. Contact us today to amplify your business with proven digital marketing solutions.