Here is the not-so-secret formula for digital marketing success: Right Message + Right Person + Right Time = Opportunity for Conversion. Trying to do this on your own is essentially impossible. But with the use of marketing automation software, this formula is actually very achievable.
Automation is the most effective and efficient way to reach, engage, and convert your target prospects. Here are some of the benefits:
Systemically appear random. Periodically checking in or sending a message to a user is a great way to keep your brand at the top of their mind. However, if you have a very large customer base, “checking in” becomes much more complicated. Using marketing automation, you can plan and schedule messages in advance.
Replace manual lead nurturing. Gone are the days of juggling reminders to call a lead prospect or follow up with a message. From e-mails to phone calls, you can map out your unique marketing strategy for each lead and build it into an automated system.
Segment your prospects. You can segment, or group, your users based on a variety of metrics, including page clicks, clicked links, demographics, profession, referral source, social media channel, and more. There is a wealth of very valuable data at your fingertips that can help direct your marketing efforts.
Write highly personalized content. Once you know which groups of people you are targeting, you can write highly personalized content for each group, depending on the topics and messaging that group would find most valuable.
Scale your marketing efforts as needed. Automation makes your digital marketing very scalable depending on the size of your business or target audience.
