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Child Source

A B2B eCommerce Platform Built to Support Missions

Designed for Organizations That Buy at Scale—and Buy With Purpose

Child Source is a trusted B2B supplier of children’s and maternity products, serving organizations focused on safety, health, and well-being. Since 1999, they’ve supported institutions with certified products from leading manufacturers, delivered reliably and at competitive wholesale prices. But their growing product catalog and diverse customer base demanded more than a basic online storefront. Child Source partnered with Company 119 to create a modern Shopify website that simplifies purchasing, clearly communicates value to multiple audiences, and supports long-term growth through controlled access and scalable systems.

Client

Child Source

Built On

Shopify

Services

Helping Buyers Quickly Understand If You’re the Right Fit

Clear Messaging for a Wide Range of Organizations

Child Source serves a broad but clearly defined audience, ranging from healthcare providers and child passenger safety advocates to hotels, first responders, and nonprofit organizations. The new site was structured to immediately communicate who Child Source serves, what they offer, and how organizations can buy.

We developed clear pathways based on audience type, supported by concise messaging that speaks to procurement teams, administrators, and decision-makers alike. Whether a visitor is sourcing car seats, safe sleep products, or feeding solutions, the site helps them quickly find relevant products and understand next steps without friction.

A Buying System Built for Wholesale Rules, Not Consumer Shortcuts

Gated Access, Custom Pricing, and Procurement-Ready Workflows

With an extensive inventory of certified children’s products from top brands, usability alone wasn’t enough—the site needed to support real-world B2B purchasing rules. We designed a Shopify experience that balances depth and clarity while protecting sensitive pricing and guiding qualified buyers through a structured purchasing process.

The site supports:

  • Product pricing hidden until user approval
  • Role- and customer-specific wholesale pricing
  • Clear paths for bulk orders, invoicing, net payment terms, and repeat purchasing
  • Organized collections and filtering built for speed and scale

Protecting Pricing While Supporting Real-World Procurement

Gated Access and Controls Aligned With B2B Buying

To protect manufacturer pricing and support institutional procurement, the site was structured around approval-based access from the start. Product pricing remains hidden until users are authenticated and approved, ensuring only qualified organizations can view and place orders. Once approved, customers see pricing and terms specific to their account—supporting everything from bulk purchasing to net payment terms—without exposing sensitive information publicly.

Establishing Confidence Through Expertise and Execution

Communicating Value at Every Touchpoint

Beyond products, Child Source differentiates itself through service, expertise, and operational reliability. The website was structured to clearly communicate their core value proposition: highlighting access to certified safety specialists, fast and reliable shipping, competitive wholesale pricing, and flexible purchasing options designed to fit real procurement workflows. By elevating these messages throughout the site, the experience reinforces trust and confidence at every stage of the buyer journey.

A Platform That Scales With the Organization

Supporting Growth Without Rebuilding Systems

The Child Source website is built on Shopify to support ongoing expansion, including new products, additional customer groups, and evolving purchasing rules. The platform allows their team to manage inventory, pricing structures, customer access, and content updates without rebuilding the site as the business grows. Key outcomes include:

  • A modern, professional digital presence aligned with their mission
  • A streamlined experience for repeat and first-time B2B buyers
  • Clear differentiation across industries served
  • A scalable foundation for continued growth in wholesale distribution

The result is a site that supports efficiency, credibility, and impact, helping Child Source focus on what matters most: keeping children safe and supported.

If your organization needs a digital platform that supports complex buyers, protected pricing, and long-term growth, this is what a system built for B2B growth looks like.

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