Shaker Heights Animal Hospital

A “Best in Show” Site for a Dog-Eat-Dog Market

The Shaker Heights Animal Hospital is a Cleveland, Ohio area veterinary clinic that specializes in small animal care. Their focus is on dogs and cats, and they especially love boxers and bullies! Dr. Jeremy Welsh became the owner of the hospital in 2016 and provides pet owners with top-rate care and services without the top-shelf prices. Shortly after coming to Shaker Heights, he realized just how competitive it was in the area of the veterinary business.

Our Challenge

Another practice in the area has a very similar name, and because of their close proximity, having a unique identity was incredibly important for growth. Dr. Welsh knew he needed to revamp his old site, one that came from a veterinary website company that produces “cookie-cutter” sites that look and function like hundreds of other sites throughout the country. Company 119 was tasked with creating a unique website that communicated the hospital’s love for animals while functioning at a high level for search, as well as providing a user experience pet owners would find simple!

There are companies in the market that specialize in creating websites for niche pockets of clients. One such market is the Veterinary website design sector. Take a look at sites made by these companies and you will quickly see that the sites all look alike, save the logos and colors of the individual hospitals. They also have duplicate content, meaning that much of the text on the site contains identical information to multiple other sites, be it blog content or words in the list of services and other pages. Google and other search engines look negatively on these types of sites and often penalize the business online by pushing their site to the end of search results. Shaker Heights Animal Hospital was using one of those services and needed a fresh site. That’s where our work began.

The logo for the animal hospital provided the color palette and style direction. The logo featured a rich green and vibrant white, and offered a simple yet elegant font that would appeal to the demographic that makes up the population of the Cleveland suburb where the hospital is located. The site uses those two main colors and then an alternate, lighter green throughout, and has some filtered images and videos of animals in the background of text sections and headers.

The Home page features three call-out sections to aid in navigation to the popular Wellness, Dentistry, and Specialty Services pages to make them easy to find. A bar at the top of the page hosts dynamic links to Facebook and Instagram as well as a link to the Online Pharmacy and a click-to-call button for the clinic.

Easy access to the Online Pharmacy page was a top priority for the clinic. Vetsfirstchoice.com is the site that they use for their RX service and using a simple API integration to the site was easy. With one button, the visitor has access to all of the products available on that site.

Another priority was adding the hospital’s virtual tour, which is hosted by Google Maps, to the site. A page was built to showcase this great feature that allows visitors to see the building without having to leave their home!

One of the best things about this site is that it is easy to update. A common complaint about the templated veterinary sites is that you have to rely on the company who built the site to do updates. Dr. Welsh and his team will be able to change content, add sections or pages, and change images and videos in minutes, meaning that they are truly in control of the future of their site. As they grow, so will their ability to get the right information out to their patients and their owners. This means that the user experience will remain top-notch throughout the life of the site.

The result of the work Company 119 did for Shaker Heights Animal Hospital is a simple, easy-to-navigate site that captures the look and feel of the Shaker Heights community. It’s a veterinary website design that stands out because it is a custom creation, not a “cookie-cutter” template that looks like other veterinary websites across the country. It now has unique content and features that set it apart from all of the competition in the area. And, for a veterinary practice in a competitive market like Shaker Heights, that’s the key to digital domination.

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