Todd Associates Inc. logo

Todd Associates

Strengthening a Digital Brand

Todd Associates is a professional liability insurance agency headquartered in Beachwood, Ohio. The agency provides organizations and business owners across Northeast Ohio with a full suite of insurance and risk management solutions, including property and casualty insurance and employee benefits solutions. Todd Associates, founded in 1939, has a longstanding reputation in the Greater Cleveland region for being well respected, knowledgeable, and experienced in the specialized insurance and risk management industry. They serve a clientele with a very unique risk profile, meaning their clients rely heavily on Todd Associates’ specialized risk assessment expertise and insurance recommendations. It was important for Company 119 to fully understand Todd Associates’ tailored service offerings and target demographic before beginning to work together. These details would play a major role in determining the website’s new design aesthetic and branding.
Todd Associates Website Mockup

Our Challenge

Todd Associates called in Company 119 to build and design a custom website that strongly conveyed their expertise, strengthened their brand marketing, and clearly communicated their services to prospective clients. They sought a website design and digital branding that matched their level of experience and professionalism.
Todd Associates Website Mockup

Before beginning to work on Todd Associates’ new website design, Company 119 spent time speaking with their employees, digging into the culture of their business, and understanding the purpose driving the project. Once Company 119 felt confident in our knowledge of Todd Associates’ industry and their unique needs for the website, our design and production team got to work.

The site’s top-level navigation allows users to immediately connect with the information they are seeking. The Home page features a compelling animated background, signaling the company’s downtown location. The Home page also uses a rotating slider to clearly convey key services and promote a compelling call to action for users to request a consultation.

Our design team chose a bold color palette to strengthen Todd Associates’ brand and carry the same aesthetic throughout the site. They also incorporated enhanced, compelling photography that helps to communicate the company’s professionalism. To streamline the employment application process for Todd Associates, Company 119 built and integrated a dynamic form into the website, allowing candidates to apply online for open positions.

The site, designed to be an industry resource for current and prospective clients of Todd Associates, contains detailed content regarding the agency’s special areas of focus. In addition, the site was developed to be easily updated with information regarding current news and events. This functionality allows Todd Associates to be more connected to their client base.

 

The Result

Company 119’s website design and development for Todd Associates provided the agency with the strong digital presence they needed to showcase their professionalism and remain competitive in their field. Ultimately, it serves as a strong foundation for Todd Associates’ targeted digital strategy.

Copyright ©2024 company 119®