How Contractors Should Prepare for Google Analytics 4 September 22, 2022 When it comes to data, everything matters, from how you collect it to how you leverage it. Successful contractors rely… read article
How Should Contractors Handle After-Hours Emergency Calls? September 12, 2022 For homeowners, disaster can strike out of nowhere. Tornadoes can touch down without any warning, wreaking havoc on an older… read article
Reach Top Trade Talent With Recruitment Marketing August 30, 2022 As the labor market nears full employment, contractors trying to expand their workforce face a daunting challenge. You already know… read article
The Ultimate Local Listing Checklist for Electricians August 26, 2022 How can you win over more homeowners with local search? Here’s a secret: It all starts with consistency. After all,… read article
Google Ads for Contractors: How to Track the Value of Different Conversions July 14, 2022 Visits and views are nice, but conversions are the holy grail of contractor marketing. Once you start converting searchers into… read article
Competitor Analysis 101: Top 5 Strategies to Track the Competition July 11, 2022 Want to stand out in a sea of local contractors? Then you need to spy on the competition. From identifying… read article
How to Beat the Google Ads Competition With a Knockout PPC Strategy July 5, 2022 You log in to Google Ads and see that your cost per click has jumped…again. Why is Google Ads getting… read article
The Right PPC Keywords for Electricians June 23, 2022 The concept of pay-per-click (PPC) marketing is relatively straightforward: When a lead clicks on your ad, your business pays the… read article
Can You Incentivize Customers to Leave Reviews? June 3, 2022 Any seasoned contractor knows how important reviews are for business. They’re social proof that you’re the right contractor for the… read article
Sales Cookbook: How to Calculate Your Cost per Acquisition to Determine Your ROI May 17, 2022 In the PPC world, clicks might seem like your ultimate goal. But if you think about it, clicks only tell… read article
Customer Insights: What Are Customers Saying After Your Salesperson Leaves? May 5, 2022 Let’s say you’re offering a new service. You create an engaging, conversion-worthy landing page for your website. Your marketing team… read article
What’s the Best Way to Track Calls From Digital Advertising? April 25, 2022 How do you make informed marketing decisions without a full picture of your analytics? You don’t. You might make a… read article
Recruitment Marketing 101: How to Audit Your Recruitment Campaigns April 12, 2022 You already know that outdated, ineffective recruitment marketing can hurt your company. Long hiring cycles and candidate dropouts don’t just… read article
Electrician Marketing 101: How to Win at Content Creation April 7, 2022 As an electrician, you’re always looking for new ways to grow your business and keep your contractors busy. Maybe you… read article
The Boosting Strategy You Need to Outsmart the Facebook Algorithm March 11, 2022 You’ve crafted the perfect Facebook post. It’s engaging, valuable, aligns with your brand messaging, and hits all the right emotional… read article
6 Creative Digital Strategies for Electricians to Shake Up Your Marketing Plan February 17, 2022 Successful marketing strategies all have one thing in common: They do much more than just promote a product or service.… read article
How to Handle Negative Google Reviews January 14, 2022 Whether you’ve been playing the digital marketing game for years or you’re just getting started with a Google Business Profile,… read article
8 Biggest Google Ads Mistakes for Electrical Companies January 10, 2022 Creating a Google Ads campaign is easy. You’ve done some keyword research, written compelling ad copy, and typed in your… read article
How to Build the Right Audiences for Home Services Google Ads December 23, 2021 Every day, Google sees a staggering 6.9 billion searches typed into its query bar—and a jaw-dropping 2.5 trillion searches per… read article
5 Powerful Recruitment Strategies to Attract Top Talent December 13, 2021 If you’re struggling to fill positions with qualified candidates, you’re not alone. Across the United States, recruiting and hiring qualified… read article
Are You Prepping Your In-Home Sales Team With the Right Data? December 9, 2021 If you’ve been playing the marketing game, you’re probably already familiar with the power of analytics. Data guides your marketing… read article
Stop Leaving Money on the Table: Get More Out of Every Lead You’ve Captured December 7, 2021 Leads are the lifeblood of any home service business, and most companies know how to generate them. The problem with… read article
How to Get More Online Reviews for Home Service Businesses November 10, 2021 Digital marketing is fiercely competitive in the home service industry, which begs the question: How can you cut through the… read article
Why Should You Hire Professionals to Create a Website for Your Electrical Company? October 20, 2021 When homeowners have a wiring job they need done right, they only want to hire the best electrician in their… read article
