Why Power Washers Need PPC October 27, 2022 Pay-per-click advertising is one of the best ways to win power washing leads, and for good reason—it’s incredibly effective. People… read article
Don’t Make These Pressure Washing Lead Generation Mistakes October 21, 2022 You already know that leads are the lifeblood of your pressure washing business. Maybe you’re spreading your budget across email… read article
Should Contractors Use Competitor Targeting? September 27, 2022 You’re already running branded search ads for your own company. You want to grow your contractor business and keep the… read article
How Contractors Should Prepare for Google Analytics 4 September 22, 2022 When it comes to data, everything matters, from how you collect it to how you leverage it. Successful contractors rely… read article
Reach Top Trade Talent With Recruitment Marketing August 30, 2022 As the labor market nears full employment, contractors trying to expand their workforce face a daunting challenge. You already know… read article
How Much Do Power Washers Spend on Advertising? August 5, 2022 Even if you’re the best power washing business in town, you’re not going to book appointments if local homeowners don’t… read article
Google Ads for Contractors: How to Track the Value of Different Conversions July 14, 2022 Visits and views are nice, but conversions are the holy grail of contractor marketing. Once you start converting searchers into… read article
Competitor Analysis 101: Top 5 Strategies to Track the Competition July 11, 2022 Want to stand out in a sea of local contractors? Then you need to spy on the competition. From identifying… read article
How to Beat the Google Ads Competition With a Knockout PPC Strategy July 5, 2022 You log in to Google Ads and see that your cost per click has jumped…again. Why is Google Ads getting… read article
CTV for Power Washers: How to Transition From Old-School TV June 27, 2022 Over-the-top (OTT) and connected TV (CTV) have taken advertising to a new level—and they’re here to stay. According to a… read article
Can You Incentivize Customers to Leave Reviews? June 3, 2022 Any seasoned contractor knows how important reviews are for business. They’re social proof that you’re the right contractor for the… read article
Sales Cookbook: How to Calculate Your Cost per Acquisition to Determine Your ROI May 17, 2022 In the PPC world, clicks might seem like your ultimate goal. But if you think about it, clicks only tell… read article
Customer Insights: What Are Customers Saying After Your Salesperson Leaves? May 5, 2022 Let’s say you’re offering a new service. You create an engaging, conversion-worthy landing page for your website. Your marketing team… read article
What’s the Best Way to Track Calls From Digital Advertising? April 25, 2022 How do you make informed marketing decisions without a full picture of your analytics? You don’t. You might make a… read article
How to Build a Successful Digital Coupon Campaign for Your Power Washing Company April 15, 2022 Digital coupons are a contractor’s best friend. Everyone loves a good deal—and coupons can be your marketing MVP when you’re… read article
Recruitment Marketing 101: How to Audit Your Recruitment Campaigns April 12, 2022 You already know that outdated, ineffective recruitment marketing can hurt your company. Long hiring cycles and candidate dropouts don’t just… read article
Power Washing Creative Strategy: Key Ad Trends to Crush the Competition March 29, 2022 Consumers are becoming increasingly sophisticated. Before picking up the phone, they’re researching your power washing company and checking out the… read article
The Boosting Strategy You Need to Outsmart the Facebook Algorithm March 11, 2022 You’ve crafted the perfect Facebook post. It’s engaging, valuable, aligns with your brand messaging, and hits all the right emotional… read article
5 Must-Try Marketing Strategies for Pressure Washing Contractors February 10, 2022 This year, there’s no one single issue dominating the marketing game for pressure washing companies. But there’s a common denominator:… read article
How to Handle Negative Google Reviews January 14, 2022 Whether you’ve been playing the digital marketing game for years or you’re just getting started with a Google Business Profile,… read article
How to Build the Right Audiences for Home Services Google Ads December 23, 2021 Every day, Google sees a staggering 6.9 billion searches typed into its query bar—and a jaw-dropping 2.5 trillion searches per… read article
‘Power Washing’ or ‘Pressure Washing’? Why does it matter? December 20, 2021 Whether you’re crafting a powerful SEO campaign or writing irresistible copy for your PPC ads, you already know that keywords… read article
5 Powerful Recruitment Strategies to Attract Top Talent December 13, 2021 If you’re struggling to fill positions with qualified candidates, you’re not alone. Across the United States, recruiting and hiring qualified… read article
Are You Prepping Your In-Home Sales Team With the Right Data? December 9, 2021 If you’ve been playing the marketing game, you’re probably already familiar with the power of analytics. Data guides your marketing… read article
