The past few years have been huge for home improvement projects, and the demand for value-driven renovations is only going to keep growing. In 2023, spending for home improvements is expected to surpass the market’s historical average of five percent—and annual expenditures are set to expand to nearly $450 billion during the first half of the year.
Even amid supply chain issues, limited availability, and rising inflation, the majority of homeowners are proceeding with their planned home improvement projects in 2023. According to a Houzz survey of nearly 4,000 homeowners conducted in October 2022, nearly one-quarter (23 percent) of homeowners plan to start a new home renovation project in the next 12 months.
What does that mean for your home remodeling business? You need to tap into the latest home renovation trends to grow your business in 2023 and beyond. Your prospects need to upgrade their spaces to accommodate their daily lives, and your goal is to show them exactly why you’re the right choice for their next home improvement job.
So, what are you waiting for? Here are the top home improvement projects in 2023 so you can keep the phone ringing and your appointment book full.
As homeowners settle into the new work-from-home norm, they’re looking for functional spaces to fit their daily routines. In 2023, the multifunctional living space trend will continue, and more homeowners will invest in multipurpose upgrades to keep their space organized. After all, your customers are busy, and anything they can do to make their life easier and save some time is a major bonus.
This time around, more homeowners are turning their attention to the mudroom. Every home needs a “drop zone”—a place where everyone can make the transition from outdoors to indoors without making a mess. Shoe racks, closets, and areas to wash up are just a few components of a functional mudroom (that doubles as a laundry room).
From hidden storage solutions to built-in shelving, simple mudroom upgrades can help homeowners save time on organization and create multipurpose spaces for the whole family. Above all else, functional mudrooms should include storage space for off-season items, seating areas, coat hooks, and shoe racks so homeowners can make the most of their space.
Since 2020, homes have become more important than ever, and the explosion of TikTok organization hacks undoubtedly reflects that. Today, your customers save them time and money, keep their belongings handy, and work in tandem with their busy lifestyles—and that’s where built-in storage can save the day.
Even if your customers are living a minimal lifestyle, they’ll still need plenty of storage to stay organized. In 2023, homeowners are investing in comprehensive storage solutions to refresh their home offices, kitchens, and all the other cluttered spaces in their homes.
“Storage isn’t anything new,” you’re thinking. And you’re right—but custom storage is. The last few years have seen a rise in custom renovation projects to transform previously unused nooks into organizational oases. But there’s a catch: It’s not always practical for homeowners and contractors to deal with the sky-high costs of lumber and supply chain shortages. That’s where economical storage solutions can set you apart from the competition.
For example, many homeowners are opting for track systems over expensive cabinetry. Sure, track systems are still an investment, but they’re a much more affordable option compared to wood. They also allow for better customization, whether it’s swapping shelves or installing new drawers, so your customers can scale their storage solutions as needed.
Home exteriors are getting a refresh in 2023. And if you’re not currently offering home exterior renovations on your home remodeling website, now is the time to start. Among homeowners currently updating their home exteriors, windows and skylights top the home improvement list, followed by exterior doors, exterior paint, porches and balconies, and decks.
Why the sudden demand for skylights and windows? The average person spends 90 percent of their time indoors, so it only makes sense that homeowners want sustainable home designs to maximize natural lighting. Natural lighting comes with countless benefits, from better sleep to improved focus for long work-from-home days.
There’s nothing better than natural light, and the best way to get it is with large window banks. When you add windows to multiple walls or install a floor-to-ceiling window wall as the focal point of a room, windows can completely transform a dull space into a beautiful sun-filled room. But that’s not all: Strategic natural lighting can also help lower energy costs since it can heat and light spaces without electricity.
For homeowners with less space, skylights are the way to go. Skylights capture more daylight than windows, so they can keep rooms brighter throughout the day. At the same time, they create the illusion that rooms are bigger than their actual square footage. Is your customer sick of that dark hallway bathroom with no windows? Turn it into a vibrant space with skylights.
Thanks to incredible technological advances in smart home systems over the past few years, we’re seeing more homeowners invest in “smart” devices to automate tasks and enable remote access. In 2022, 44.4 percent of households used smart home devices every month. In 2023, smart home tech isn’t just a desired upgrade—it’s becoming a must-have feature for countless homeowners.
Your customers are busy, and they want to make home life as easy as possible. Smart hubs let them control lighting, temperature, security, and entertainment with a few taps on their phone. Plus, since they can be installed during a traditional remodeling job, they’re a great opportunity to upsell your services.
Maybe you’re still on the fence about smart homes, but hear us out: They’re the tool you need to set your remodeling business apart from the competition. When you add smart devices to your service catalog, you’re meeting the demands of modern homeowners and differentiating your business from the others.
Of course, the benefits of smart homes don’t end there. If you’re already including lighting solutions, thermostats, and security devices in your remodeling projects, you can create a seamless smart home experience by giving customers the ability to manage all these devices on one system—whether they’re at home or away.
The kitchen renovation trend is still going strong, but it’s time to say goodbye to white kitchens. Instead of playing it safe with neutral colors, more homeowners are turning to bold and dramatic kitchen countertops to create their own swanky at-home restaurant. When you show leads how you can bring their vision to life with a head-turning portfolio, you’ll be the first one they think of when they’re ready to take the next step.
Your customers want to design their dream kitchen, and that means balancing timeless features with playful colors, patterns, and textures that reflect their personality. Nobody wants to deal with a kitchen renovation project every year, but that doesn’t mean you can’t create a luxe kitchen that feels fresh and modern.
In 2023, more kitchens will feature natural stone as a central component. From dramatic stones on kitchen countertops to marble waterfall islands, expect to see strong colors and expressive stones this year. To top it off, homeowners are turning to dusty green and blue paint colors, along with soft hues like terracotta and natural browns. But bold hardware isn’t out. To keep things fresh, you’ll notice a surge in gold, matte black, and brass hardware.
Homeowners are constantly searching for new ways to improve their living space. From multifunctional rooms to work-from-home renovations, you need to stay on top of the latest home renovation projects to keep your business alive.
The secret to booking more home remodeling jobs in 2023? You need a strategic marketing plan to stand out in a sea of contractors. According to Houzz, 35 percent of homeowners are holding off on home remodeling jobs because they can’t find the right contractor. You need to draw them in with a professional website, impress them with an amazing portfolio, and stay top of mind to keep your appointment book full in 2023 and beyond.
The clock is ticking—and your prospects are looking for the best contractor for their next job. Now, it’s your turn to update your service catalog and revamp your marketing strategy so you can turn their dream home into a reality. Give us a call today to take a different approach to digital marketing.
