If you’ve spent any time scrolling through TikTok, you already know what it’s like to watch a video and instantly feel the urge to buy whatever is being marketed to you. Believe it or not, thousands of homeowners are scouring #CleanTok for the best home cleaning hacks and ideas, and power washing has steadily risen to the top of the list.
So, what’s up with TikTok’s obsession with power washing? Well, when COVID-19 wiped out business for pressure washers, business owners flocked to TikTok for new content marketing opportunities. Now, power washing videos have their own audience on the platform—and deeply satisfying videos of cleaning cement, brick, and driveways are going viral. As in tens of millions of views viral.
When you’re ready to take your social media marketing strategy to the next level, TikTok can help you wash away the competition. Here are the best content ideas for power washers so you can start driving new leads with scroll-stopping videos.
There’s a reason why cleaning videos are so popular: Social media users are overwhelmed. Just like other types of cleaning videos, power washing compilations are soothing. Most of the time, #CleanTok viewers’ interest in watching hardcore cleaning content has nothing to do with their own level of cleanliness. Instead, they love the feeling they get from watching someone else clean.
That’s where power washing compilations can take your TikTok strategy to the next level. Think about it: Cleaning videos were trending on YouTube long before high-production shows made their way to Netflix. On YouTube, cleaning compilations set to relaxing soundtracks are an easy tactic to engage viewers. Meanwhile, on #CleakTok, videos with hashtags like #cleaningtok, #powerwashing, and #cleaningcompilations have amassed billions of views.
For viewers who are feeling stressed out, power washing compilation videos can be especially appealing. And when you showcase your hard work to local homeowners, you might even inspire them to share your videos with friends—or, better yet, book their own pressure washing appointment.
If you’ve taken a deep dive into power washing TikTok, you’ve probably already noticed how oddly satisfying it is to watch pressure washers blast away the dirt, debris, and mud off dirty surfaces—and you’re far from alone. Local homeowners want to see what kind of value you can offer them, and painting surfaces clean with high-pressure water can show them exactly why you’re worth hiring.
What does that mean for your TikTok strategy? You need to highlight your value proposition with time lapse videos. Time lapse videos are a great way to show quick results—and they’re also an amazing opportunity to capture attention and break through the digital noise in fast-moving social media feeds.
Even if you’re a TikTok newbie, it’s relatively easy to film time lapse videos on your smartphone. Most smartphones have their own time lapse feature built in, so all you need to do is open your camera and choose the “time lapse” feature. To keep your audience interested (and boost the satisfying, soothing feelings that come with power washing videos), add some relaxing music over your video clip before tapping the Upload button.
Want to show off your team and all their hard work? Trying to strengthen your employer brand? When you want to take a break from traditional power washing videos, team spotlights can help you mix up your video marketing plan.
After all, employee spotlight videos can be incredibly useful for employer branding and recruitment marketing when actively hiring, but they’re also ideal for showcasing your company culture. You can also leverage team-focused videos as a marketing tool to highlight your team’s reputation and credibility to local homeowners. This way, you’ll build trust in your company and show them that they can rely on the pressure washing technicians that are working on their home.
What’s the best way to film employee spotlight videos? Start by choosing the right subject for your TikTok. If you’re going to have a one-on-one interview with an employee, you should make sure that team member reflects your pressure washing company, its values, and your brand image. They should be reliable, hard-working, and dedicated to your business and its mission.
Next, you’ll want to ask the right questions to engage your audience. If you’re filming for employer branding purposes, you might ask the employee about their experience with your company, how they’d describe the company culture, and what their day-to-day responsibilities look like. On the other hand, if you’re aiming to promote pressure washing services and win more pressure washing jobs, you might ask employees to talk through the process and their experience with different residential or commercial projects.
Back in March 2021, TikTok rolled out its live Q&A feature to all creators. Questions and answers are a big part of the conversation on TikTok, and going live offers a great opportunity to directly connect with your audience, learn more about local homeowners, and answer their questions about your power washing company.
With TikTok Q&A, it’s easier than ever to connect with your audience. When you start a live video, your viewers can designate their comments as Q&A questions, which are labeled as questions in the comments section. This way, instead of scrolling through dozens of comments, you can pinpoint and answer questions without missing a beat.
If you’ve already tried Facebook Live, going live on TikTok should be a breeze. But before going live and hoping for the best, you should take some time to prepare. Here are some tips to help maximize your engagement for a successful TikTok Live session:
With over 80 million monthly active users in the United States, there’s a good chance your target audience is already using TikTok to learn more about local contractors. Now, it’s your job to get in front of local homeowners with scroll-stopping power washing videos to show them why you’re worth hiring over the competition.
The clock is ticking—and you can’t afford to ignore the power of TikTok marketing for your power washing business. Reach out to our team to grow your company with an effective social media strategy.
