Consumers are becoming increasingly sophisticated. Before picking up the phone, they’re researching your power washing company and checking out the competition—all while being bombarded with an endless stream of marketing “noise” everywhere they turn. How can you win the war for attention when so many contractors are trying to reach local homeowners in your service area?
It’s simple: You need to upgrade your power washing creative strategy. To keep your appointment book full amid today’s ever-evolving digital marketing landscape, you need to captivate consumers with engaging, curiosity-provoking ads. And you need to do it better than the competition.
Chances are, your paid ads aren’t driving clicks or conversions because local homeowners don’t notice your ads. Consumers don’t hate advertising—they hate bad advertising. According to recent statistics, 83 percent of people agree with the statement, “Not all advertisements are bad, but I want to filter out the really obnoxious ones.”
Thanks to countless low-quality, overwhelming, annoying ads, your consumers have developed banner blindness. They’re ignoring on-page elements that they perceive to be ads because those elements disrupt their user experience.
To get noticed by your target audience, you need to create high-quality ads that capture their attention without being disruptive or invasive. You need to take your creative strategy to the next level with compelling ads that break through the digital noise.
What’s the best way to stand out from the competition? Rich media. In a nutshell, rich media ads are display ads with dynamic features like video, audio, and other creative elements. Rich media ads deviate from normal text and static images, creating a next-level experience that encourages your target audience to interact with your ads.
There’s no denying that rich media is one of the most powerful tools in your marketing toolbox. According to a 2018 study, rich media ads outperform banner ads by a whopping 267 percent. With numbers like that, you can’t afford to ignore the power of rich media.
So, how exactly does rich media drive conversions? Dynamic, unique messaging and powerful CTAs cut through the digital noise, holding your viewers’ attention longer than traditional display ads. Using HTML5 technology, marketers can include multiple levels of content in one ad placement—from streaming audio to animation.
Feeling intimidated? Let’s take a step back. Rich media might sound overwhelming, but creating rich media ads is relatively straightforward with a creative management platform (CMP). CMPs automatically code rich media ads, so you won’t have to hire a specialist developer to start implementing your new creative strategy.
Rich media can take your paid media strategy to the next level—but you’ll need to leverage your resources to make the most of your ad spend. Here’s how to beat the competition with rich media.
Here’s something we can all agree on: Video is the future of digital marketing. According to Hubspot research, more than half of consumers want to see more video content from brands and businesses—more than any other type of content.
With video on the rise, more marketers are leveraging video content to enhance their ad experience. Video is one of the best ways to captivate your target audience, encouraging viewers to engage with your ads. They typically appear among the top search results or the sidebar, and it’s entirely up to the user if they want to click on the ad. In this way, they’re less disruptive than an outright promotion.
So, what exactly is in-banner video? And how can you start using it to your advantage? Simply put, in-banner video is a video clip that exists within a display ad. In-banner video ads use the space provided for an HTML5 banner ad to deliver video. In other words, they’re short videos (without sound) or GIFs embedded into a typical ad slot.
Like rich media, video ads deliver a dynamic viewing experience. When done right, in-banner video ads can transform your creative strategy with compelling messaging and captivating visuals, extending your power washing company’s video reach outside the in-stream environment.
Video is the tool you need to break through the digital noise and outpace the competition—but making the switch from traditional display ads to in-banner video ads requires the right strategy. Here’s how to make the most of your video ads so you can keep the phone ringing.
With more local homeowners searching for contractors on their phones, optimizing display ads for mobile devices should always be a priority.
Mobile display ads are banners that are optimized for mobile devices. They feature ad copy, creative elements, and images tailored for mobile experiences. According to eMarketer research, mobile digital advertising is expected to grow from $162.6 in 2018 to $384.9 billion by 2023.
If mobile ads don’t play a role in your marketing mix, it’s time to make a change. Our clients tend to shy away from mobile ads because they’re smaller—but that’s no excuse for avoiding mobile optimization. Sure, mobile ads are smaller in size than your average desktop ad, but they’re not static or lifeless. Trust us: It’s possible to create dynamic mobile campaigns that drive clicks and conversions. Pristine Clean, a regional power washing company, found great success using banner display ads as part of their larger programmatic campaign in Northeast Ohio.
To win at mobile display ads, you’ll need to change your creative mindset. Successful mobile ads are equipped with captivating designs, use the latest technology, and are hyper-relevant to viewers. Here’s how to get noticed by local homeowners with the power of mobile.
In today’s competitive digital landscape, you need to find creative ways to break through the digital noise and win the war for attention.
Ready to step out in front of the competition and get noticed by your target audience? We’re here to help you create powerful ad creatives that drive website traffic and conversions. Reach out to our team to take your power washing creative strategy to the next level.