No matter their location or size, all power washing companies share many of the same concerns and challenges. Over the years, we have come to understand those central issues. In fact, they are usually the first words spoken during our initial calls with prospective power washing clients. Perhaps these statements will ring true to you:
We all know that you cannot rely on print or TV ads to bring awareness to your brand; you have to meet people where they are—and they are online. But more than that, generating quality leads in your target markets relies on having a strong, comprehensive marketing strategy that encompasses paid search, paid social, and local search optimization.
In your industry, things move fast. You are always in the process of answering phones, responding to online form submissions, and following up with lost leads. If there is a bump in the road, the entire process suffers. You need a centralized hub for marketing and sales in place for optimal productivity.
We hear this a lot. In some cases, generating new leads is not the problem. The bigger challenge is managing the incoming leads you do have. If you could develop and utilize a more streamlined, efficient method of job quoting, scheduling, and dispatching, you could handle more jobs in a day—and maximize your daily sales potential. Our developers have built technology for power washing companies to help them do exactly that, and we can put it to work for you as well.
It can be really frustrating when you plug your power washing company’s name into the Google search bar every now and then only to see several other local power washers ahead of yours in the results. Is there anything you can do about it? The short answer is that it will take time. Search engine optimization is a long game, but the impact over several months can be significant.
Paid search can be very effective, so long as you are doing it right. Ad performance is dependent on a number of elements: targeting the right keywords, writing strong copy, designing effective ad graphics, having a compelling call to action, directing users to a high-quality landing page, and more. If you want to get the most out of your ad budget, make sure you have an experienced paid search team running your ads.
There are likely many more challenges we could list, and in most cases, the answer is the same: working with a professional marketing company can help you streamline your efforts and finally reach that next level of sales in the power washing industry.
You might be hesitant to take the first step in connecting with a marketing company. We get it. Maybe your business already has great word of mouth in the local community. Maybe you are wondering if it is worth the financial investment. Maybe you just don’t have time to add one more thing to your plate.
Here’s the thing: word of mouth isn’t enough. To break into new markets and reach new clients, you must consider digital marketing tailored for power washing companies. And that does require some investment and time on your part, but when you work with us, we also invest in you. We take the time to get to know you, your business, your specific challenges, and your goals. Once the initial work has been done, you can hand over the keys to us to be the primary driver of your ongoing marketing and sales strategy.
There are so many tangible benefits to your business, but we have noted just some of those benefits here:
✓ Recaptured lost leads
✓ Lower cost per conversion
✓ Streamlined job quoting, scheduling, and dispatching
✓ New prospects reached in targeted geographical areas
✓ Improved performance in local search
✓ Modernized digital presence
Whether your power washing company is brand new or established, the right digital tools, strategy, and marketing can help your business meet and exceed your financial goals. Ready to take your power washing business to the next level? We’re ready to be your partner.
