Top 7 Programmatic Ad Strategies for Construction Manufacturers February 3, 2025 Construction manufacturing can be ruthless—and you need to reach the right contractors at the right time to drive sales and… read article
Why Do Focused Ad Campaigns Cost More Than Awareness Campaigns? November 6, 2023 If you’re already using programmatic media to grow your contractor business, you’re no stranger to different types of data. And… read article
Are You Sleeping on Weather-Based Ads? May 4, 2023 You’re probably no stranger to the ever-growing demand for personalization. From Netflix to Amazon, we’re all surrounded by personalized ads… read article
How to Target New Homebuyers With Programmatic April 27, 2023 For most first-time homebuyers, buying a home is one of the biggest financial decisions they’ll ever make—and it only makes… read article
How to Target Homeowners With Programmatic December 21, 2022 How can you stop wasting hard-earned marketing dollars on people who will never convert? Two words: programmatic advertising. If you’re… read article
2023 Programmatic Trends for Home Remodelers October 31, 2022 Programmatic advertising started back in 1994—nearly 30 years ago. Over the years, we’ve helped countless contractors drive new leads, close… read article
Programmatic Weather-Based Ads for Auto Repair Companies October 6, 2022 You’re busy running your shop, keeping your mechanics busy, and answering the phone. You’ve spent the last few years breaking… read article
CTV for Power Washers: How to Transition From Old-School TV June 27, 2022 Over-the-top (OTT) and connected TV (CTV) have taken advertising to a new level—and they’re here to stay. According to a… read article
Power Washing Creative Strategy: Key Ad Trends to Crush the Competition March 29, 2022 Consumers are becoming increasingly sophisticated. Before picking up the phone, they’re researching your power washing company and checking out the… read article
Programmatic 101: What’s the Best Ad Format to Drive New Plumbing Business? March 3, 2022 Any seasoned plumbing contractor knows that leads are key to keeping their business running smoothly. You want to book more… read article
Paid Media for Home Services Companies: How to Build a Successful Marketing Strategy September 17, 2021 Marketing is changing rapidly. Even if you’ve spent years getting your hands dirty to establish your business, these evolutions in… read article
What Roofers Need to Know About Programmatic September 7, 2021 Why Are Marketing Companies Making Programmatic Confusing for Roofers? You may not be out in the field much these days,… read article
Digital Marketing Acronyms You Should Know January 5, 2021 Deciphering the Alphabet Soup of Industry Lingo Does it feel like you need to crack the code before you can… read article
Programmatic 101: Geofencing December 15, 2020 Utilizing Geofencing as a Programmatic Targeting Tactic In past installments of your Programmatic 101 course, we’ve covered several types of… read article
Programmatic 101: Common Targeting Tactics November 10, 2020 Understanding Site Retargeting, CRM Targeting, and Lookalike Targeting Grab a notebook and pen because it is time for another lesson… read article
Programmatic 101: Contextual Audience Targeting October 12, 2020 Taking a Closer Look at Keyword and Category Contextual Targeting You may remember that our team provided an introduction to… read article
Programmatic Advertising 101 August 20, 2020 Take a Crash Course on Real-Time Ad Buying If you tend to keep your ears tuned into the latest digital… read article
The Coffee Cup 08/31/18: Why a Vlog Works For Us August 31, 2018 It’s Free T Friday! viewer Jon Fedor asked: Why did Company 119 start The Coffee Cup? Why a vlog? What… read article
