Competitor analysis is more common than you might think. Think about it: Your competition can make or break your brand. The more you know about your industry, the smarter decisions you can make. So, before you dive headfirst into a new marketing strategy or ad campaign, you’ll need to do your homework to make the best choices for your company.
Maybe you’re already researching your competitor’s keyword strategy, but you’re not sure what to do next. In any industry, competitor analysis is an essential step to successful marketing, and it doesn’t just end with keyword research or a SWOT analysis. You should be tracking different KPIs, from social media presence to brand awareness, to identify new opportunities for your landscaping business.
The good news? With the right tools at your disposal, you’ll be able to spend less time and effort spying on your competition and more time optimizing your ad strategy. Here’s how to get started with competitor analysis.
Semrush is one of the biggest competitor analysis platforms on the market, and for good reason. It comes with intuitive competitor research tools that enable marketers to explore every aspect of their competitors’ digital presence. In other words, you can view insights into your competitors’ web analytics, SEO strategy, and more—all from one dashboard.
When you tap into your competition’s advertising strategy, you can find effective ways to reach more leads without burning a hole in your budget. From identifying the best keywords for every PPC campaign to monitoring your competitors’ landing pages, you’ll have all the tools you need to beat the competition with a winning advertising strategy.
Not sure if Semrush is right for you? If you’re struggling to find the right landscaping keywords for your PPC campaigns, it’s worth trying. The keyword gaps tool lets you compare multiple competitors to pinpoint keyword gaps in their strategies. This way, you’ll be able to discover new search terms to amplify your own strategy.
SE Ranking is another powerful competitor analysis tool for landscapers. Thanks to its amazing reporting features and unrivaled keyword database, SE Ranking provides valuable business insights for both SEO and PPC.
Not only is SE Ranking affordable compared to other tools, but it’s also straightforward and easy to use for beginners. To get started, all you have to do is type in an URL into the toolbar and click Analyze to access a full view of marketing campaigns.
By integrating SE Ranking into your keyword strategy, you can determine which keywords your competitors target in their campaigns and discover which ads have worked best for them. Plus, you’ll be able to view how the landscaping industry has changed with historical data dating back as far as 15 years. From there, you can start crafting an effective advertising strategy with top-performing keywords to drive more landscaping leads.
Your competition extends far beyond organic traffic and digital presence. Chances are, local landscaping companies are harnessing the power of Google Ads to boost their online exposure. So, what’s the best way to spy on their Google Ads strategy and see what keywords they’re currently ranking for?
Whether you’re looking into historical advertising data or keyword performance, SpyFu is the answer. It’s one of the only platforms dedicated solely to PPC, and it offers a comprehensive competitor analysis tool that can unlock your Google Ads competitors’ keywords, ad strategies, and more. At the same time, SpyFu provides buy recommendations and negative match suggestions so you can make the most of every advertising dollar.
Want to take your competitive analysis to the next level? The iSpionage competitor analysis tool evaluates different facets of paid search campaigns, from Google Ads keywords and monthly clicks to campaign budgets, to give you an advantage over the competition.
By analyzing the effectiveness of your competitors’ ad campaigns, you can unlock any advertising gaps to outperform your biggest competitors. In addition to Google Ads insights within the landscaping industry, iSpionage also provides valuable data on your competitors’ top keywords, including landing pages and their customers’ journey to conversion.
Is iSpionage right for you? If you’re new to the world of PPC, we recommend using iSpionage to learn more about ad budgeting. While there’s no cookie-cutter formula to creating an ad budget, comparing your budget to the competition can help you set realistic expectations for ad spend as you build your strategy.
Similar to Semrush, Ahrefs is another all-in-one marketing platform that provides key insights into your SEO and PPC performance. Ahrefs also features competitor analysis tools, which enable you to access information on your landscaping competition’s PPC ads, website traffic, and what keywords they’re targeting.
How can Ahrefs transform your advertising strategy? Although Ahrefs is known for its massive backlink database, it also has an amazing PPC crawler that gathers ads running for specific keywords. That means you’ll gain access to an extensive database of ads, who’s running them, and what keywords they’re targeting—and that can make all the difference when you’re building a solid foundation for your next campaign.
Serpstat, one of the lesser-known competitor analysis tools, has been around for a while—but it’s only gained traction over the past few years for its incredible PPC features. With Serpstat, you can easily enter any website domain or search by keywords to identify your top competitors. Then, you can analyze their ad strategy and evaluate keyword performance without dealing with the hassle of trial and error.
The best part? Serpstat offers comprehensive competitor research tools, so you can gather all the information you need to optimize your strategy without relying on multiple tools. Serpstat makes it easy to find your competitors in paid search results, evaluate their landing pages and keywords, and compare multiple domains. With the right data at your fingertips, you’ll be able to make the best choices for your own paid search strategy.
Any seasoned marketer knows that market research is essential before building any paid search campaign. If you want to create a steady stream of landscaping leads, you need to know your target audience, where they’re spending time online, and what kind of content they want to see. But where do you start?
It’s simple: Start by analyzing your competition. With SimilarWeb, you can analyze data on your competitors’ website audience, demographics, and marketing mix to guide your strategy in the right direction. You can also track their top traffic sources (think: how much traffic comes from organic vs paid search) and referral websites. And since SimilarWeb works for both web and mobile app analytics, you won’t have to worry about any missing pieces in your strategy.
That said, you shouldn’t just copy your competitors’ audience and hope for the best. Even if you’re offering the same landscaping services and targeting the same service area, you still need to take a different approach to gain a competitive edge. Think of your competitors’ data as a starting point for your own strategy—not an outline to base your strategy off of.
Even if you’ve already built an amazing marketing strategy, competitor analysis is still a vital step to optimize your ads and beat the competition. When you use the right tools, you can easily gain key insights into the competition to inspire your own strategy.
Have any questions about competitive analysis? Searching for the best tools for your landscaping company? Reach out to our team to transform your business with predictable leads, tailored ad strategies, and more.
