If you’re handling marketing strategy for your plumbing business, there’s a good chance you’re using some form of automation. Maybe you’re sending automated email newsletters to your contact list or you’ve embedded a booking system into your plumbing website for seamless appointment scheduling.
Or maybe you’re not doing any of those things, and you’re feeling overwhelmed by all the marketing tasks on your plate. You’re already working overtime to grow your business. What if you could make your life easier?
You already know that digital marketing is essential for your business. And if you’re not using automation yet, it’s time to start. Trust us—it’ll make your marketing efforts much more effective in the long run. Of course, there’s a catch: Setting up automated emails, sales funnels, landing pages, and PPC ads, and making it all work requires a lot of effort. You can’t just set up some email blasts and expect your marketing efforts to take care of themselves.
Whether you’re a seasoned marketer or an automation newbie, you’ll need to fit every piece of the puzzle together to create a powerful marketing strategy. That’s where automation coaching can be your MVP.
Simply put, an automation coach is a marketing pro with extensive experience in automation. That experience usually encompasses marketing strategy, content planning, automation flows, and integrating technology to create an efficient marketing system for your plumbing business.
The best automation coach has a wide range of experience across different platforms. They should also have experience in marketing strategy, especially when it comes to plumbing. After all, you’re sacrificing blood, sweat, and tears to grow your business. You deserve a marketing partner who works just as hard as you do.
It doesn’t matter how long you’ve been playing the marketing game—you’ve probably already heard the term “marketing automation” a million times. It’s the newest buzzword in the digital marketing ecosystem. Every business needs it and they want it right now.
Contrary to popular belief, marketing automation isn’t a quick and easy way to drive new leads. It’s not as simple as signing up for an automation platform, automating marketing tasks, and moving leads from first touch to conversion in an instant. Sure, marketing automation can be a powerful tool to boost your conversions, but you’re going to need the right strategy to fuel your business. That’s where automation coaching can make all the difference.
How? Working with an automation coach is the most effective way to reach, engage, and convert your ideal prospects into loyal customers. Your automation partner can help you create a custom plumber marketing strategy to achieve your goals, figure out where automation fits into your business, and set up automation workflows to help your business run smoothly. This way, instead of pouring time and effort into automation, you can focus on what matters most: running your business.
Still on the fence about automation coaching? Whether you want to drive higher-quality plumbing leads or book more appointments, automation is the tool you need to drive your company forward, and a reliable marketing partner can give you all the tips and tricks you need to craft a winning strategy.
Even if you’re already using automation to fuel your plumbing business, coaching can help you amplify your strategy. According to marketing statistics, 54 percent of marketing pros don’t think they’re making the most of their automation tools. How confident do you feel in your marketing efforts?
From saving you from time behind a desk to maximizing your marketing ROI, here’s how automation coaching can take your business to the next level.
Maybe you already have a winning lead generation strategy, but you’re having a hard time guiding those leads to the finish line. Generating, nurturing, qualifying, and converting leads takes a lot of time and effort—and manually doing this process can take even longer.
The good news? It’s possible to plug those leaks in your sales funnel with an automated sales funnel. From scheduling software to sign-up forms, automation tools can help you generate more revenue with less effort—all while filtering out unqualified leads.
With the right automation coach at your side, you can build an automated sales funnel to generate, nurture, and convert leads. Instead of leaving money on the table, you can maximize your ROI and get more out of every lead you’ve captured.
Even if you’re a self-proclaimed tech wizard, most automation platforms come with some kind of learning curve. If you’ve recently purchased an automation platform or you’re in the market for one, automation coaching is a must-have.
Instead of experimenting with makeshift workflows until you find the right solution, your coach will help you master the platform so you can optimize your marketing efforts. The right marketing automation coach brings years of experience, platform-specific certifications, and tips and tricks they’ve learned throughout their marketing journey.
If you want to skip the boring online courses and jumpstart your automation strategy, hire an expert that’s already mastered them. Once you’ve found the right platform and coach for your business needs, you can streamline your marketing efforts with an effective strategy.
Your customers expect personalized experiences, and that means striking the right balance between personalization and automation. It might sound counterintuitive, but our clients tell us that automation is a valuable asset when it comes to personalization. And they’re not the only ones: 49 percent of companies believe the main advantage of marketing automation is personalized marketing.
Of course, segmenting your audience and creating personalized content marketing strategies takes time—and that’s where your automation coach can save the day.
By segmenting your audience for personalization, your marketing partner can help you set up personalized offers, support, and newsletters tailored to your audience’s unique needs. Your automation coach can also help you with small optimizations over time, whether that’s identifying new audience segments or planning more personalized content.
Have you read this far without responding to an email or picking up the phone? Probably not. As a business owner, you know that time is precious, especially when you’re working with a small team and back-to-back appointments.
Chances are, the right automation partner will take up a decent amount of time on your calendar at the beginning of your partnership. And if they don’t, they’re probably not asking enough questions or digging deep enough into your business needs. You might even feel like coaching is more time-consuming than doing it all on your own, but you just need to trust the process.
After the kick-off process is complete, you’ll notice marketing tasks magically disappear from your to-do list. With marketing experts testing automations, integrating systems, and setting up automation workflows to maximize your productivity, you can spend more time working in the field and keeping your clients happy.
Like any good business coach, your marketing partner should help you create a tailored plan to meet your business goals and maximize your success. So, what should you look for in an automation coach? Here are a few questions to ask to help you find the right marketing partner for your plumbing business.
What’s the secret to long-term marketing business? You’ll want to make sure you enjoy working with the team and feel like they’re on your side. The best marketing partners make the process about you and your business—not them and their systems.
Whether you’ve already dipped your toes into the world of marketing automation or you’re just starting your strategy, there’s no better time to invest in automation coaching.
Choosing the right automation partner will help you move leads from first touch to conversion without skipping a beat. The best part? You’ll be able to pour more time and energy into growing your plumbing business with a tailored marketing plan designed to meet your business goals.
Ready to kickstart your automation strategy? We’re here to help you take a different approach to marketing to unlock your brand’s full potential. Contact us to run toward the fire with effective automation.
