How to Launch a Targeted Facebook Campaign March 23, 2023 Picture this: You’re walking down the street, handing out business cards to people you pass by. But you only have… read article
Tap Into These Home Remodeling Trends to Grow Your Business January 30, 2023 The past few years have been huge for home improvement projects, and the demand for value-driven renovations is only going… read article
Why Nobody Wants to Work for You (and How to Fix It) December 27, 2022 It’s no secret that hiring requires valuable time, money, and resources. You’re spending hours behind a desk to recruit the… read article
How to Target Homeowners With Programmatic December 21, 2022 How can you stop wasting hard-earned marketing dollars on people who will never convert? Two words: programmatic advertising. If you’re… read article
Do Contractors Need Up-to-Date Website Content? November 30, 2022 In today’s fast-paced digital landscape, you need to capture your customers’ attention with scroll-stopping content to grow your business. That’s… read article
Social Media 101: Instagram Reels for Home Builders November 17, 2022 If there’s one thing we’ve learned over the past year, content isn’t king—but video content is. With TikTok surpassing one… read article
How to Stay Top of Mind With Potential Customers November 14, 2022 You already know that marketing plays a key role in driving potential leads to your website. But what happens when… read article
2023 Programmatic Trends for Home Remodelers October 31, 2022 Programmatic advertising started back in 1994—nearly 30 years ago. Over the years, we’ve helped countless contractors drive new leads, close… read article
Should Contractors Use Competitor Targeting? September 27, 2022 You’re already running branded search ads for your own company. You want to grow your contractor business and keep the… read article
How Contractors Should Prepare for Google Analytics 4 September 22, 2022 When it comes to data, everything matters, from how you collect it to how you leverage it. Successful contractors rely… read article
Home Builder Marketing: How to Create a Facebook Funnel September 16, 2022 It’s time to rethink your Facebook marketing strategy. Why? Well, over 2.9 billion people use Facebook around the globe. If… read article
What Home Remodelers Need to Know About Retargeting September 8, 2022 A local homeowner calls your business, asks about your remodeling services, and hangs up without requesting a quote. You know… read article
Reach Top Trade Talent With Recruitment Marketing August 30, 2022 As the labor market nears full employment, contractors trying to expand their workforce face a daunting challenge. You already know… read article
The Ultimate Marketing Guide for Kitchen Remodelers July 22, 2022 Kitchen remodeling projects are on the rise. According to Kitchen Infinity, home remodeling searches surged in 2021—and they’ve only continued… read article
Google Ads for Contractors: How to Track the Value of Different Conversions July 14, 2022 Visits and views are nice, but conversions are the holy grail of contractor marketing. Once you start converting searchers into… read article
Competitor Analysis 101: Top 5 Strategies to Track the Competition July 11, 2022 Want to stand out in a sea of local contractors? Then you need to spy on the competition. From identifying… read article
How to Beat the Google Ads Competition With a Knockout PPC Strategy July 5, 2022 You log in to Google Ads and see that your cost per click has jumped…again. Why is Google Ads getting… read article
Can You Incentivize Customers to Leave Reviews? June 3, 2022 Any seasoned contractor knows how important reviews are for business. They’re social proof that you’re the right contractor for the… read article
Top Home Remodeling Projects in 2022 May 19, 2022 Home remodeling surged during the COVID-19 pandemic. According to a recent study, the home improvement market reached a whopping $281… read article
Sales Cookbook: How to Calculate Your Cost per Acquisition to Determine Your ROI May 17, 2022 In the PPC world, clicks might seem like your ultimate goal. But if you think about it, clicks only tell… read article
Customer Insights: What Are Customers Saying After Your Salesperson Leaves? May 5, 2022 Let’s say you’re offering a new service. You create an engaging, conversion-worthy landing page for your website. Your marketing team… read article
How to Build a Better Website: A Step-by-Step Guide for Home Remodelers May 2, 2022 Switching from drywall to design might feel intimidating, but an outdated website can be your marketing kryptonite. Why? Because the… read article
What’s the Best Way to Track Calls From Digital Advertising? April 25, 2022 How do you make informed marketing decisions without a full picture of your analytics? You don’t. You might make a… read article
5 Secrets to PPC Success for Home Builders April 20, 2022 Our clients are busy answering phone calls and working in the field. Contractors don’t have the time to invest in… read article
