Navigating Advertising Opportunities on Social Media August 12, 2015 Most of us realize how important social media marketing is to our business. Through a strategic presence on social media… read article
Is Your Website User-Friendly? August 10, 2015 Think of someone approaching your website like they would your home’s front porch. Does your front door stand out among… read article
What Are the Benefits of Social Media Marketing? August 7, 2015 First, one of the most obvious benefits of social media marketing is brand recognition. Posting to social media is an… read article
Social Media and SEO: What You Need to Know August 6, 2015 Let’s say you run your company’s social media accounts, keeping them updated with fresh content and interacting with your audience.… read article
5 Big Website Design Mistakes for Small Businesses August 4, 2015 If you are a small business owner, you may realize the value of a strong digital presence, but you might… read article
Behind the Scenes at a Cleveland Website Design Firm July 29, 2015 Let’s say you’ve made the decision to hire a website design firm like Company 119 to design a new website… read article
What Makes Automation Effective and Efficient? July 27, 2015 Here is the not-so-secret formula for digital marketing success: Right Message + Right Person + Right Time = Opportunity for… read article
Should I Write My Own Website Content? July 24, 2015 If you are considering writing your own website content, then understand you are taking on a very big job. This… read article
Why Should I Stop “Spray & Pray” Email Marketing? July 23, 2015 Before you click “send” on that mass e-mail, think again. Are you about to blast hundreds, or potentially thousands, of… read article
Website Design: a Beginner’s Guide July 21, 2015 In 1991, the first official website went live. In the more than two decades since then, the World Wide Web—and… read article
How is Social Media Used in Marketing Automation? July 14, 2015 What is one of the most effective ways to build trust and relationships with your customers? Social media. Your efforts… read article
What is Marketing Automation and Personalization? July 7, 2015 Marketing automation is growing in popularity in the digital marketing world and for good reason: It has the power to… read article
3 Big Website Design Trends in 2015 June 26, 2015 What trends are we seeing in website design? Here are the top three: 1. Use of large imagery. For example,… read article
Focusing on Your Customers’ Needs, Not Yours June 16, 2015 Let’s face it: Without an engaged customer base, your business could not succeed. You need customers to sustain your business.… read article
What is a Content Management System? June 12, 2015 A content management system, otherwise known as a CMS, is a platform that your site is built on. It allows… read article
How Can You Customize Brand Experience for Users? June 10, 2015 In your efforts to connect with your customers, have you ever thought how convenient it would be if you could… read article
How can Using Internet Ads Boost Your Bottom Line? June 2, 2015 Sponsored posts in your Facebook news feed. Previously searched for products appearing in the sidebar of your favorite blog. Advertisements… read article
What Does the Military Teach Us about Digital Strategy? May 25, 2015 Seeking a strong resource to inform your digital marketing? Look to the U.S. military. Military strategy is defined generally by… read article
Company 119 Receives Six APEX Awards for Excellence in Digital Marketing May 22, 2015 Company 119, an industry leader in digital marketing and website design, was recognized at the 2015 Lake Communicators APEX awards… read article
How Much Content Should I Put on My Website? May 13, 2015 We get a lot of questions about how much content should be on your website. It is something that business… read article
Creating Content for Paid, Owned, and Earned Media April 29, 2015 As a whole, your digital strategy encompasses three main audiences: paid, owned, and earned media. When you purposefully align your… read article
Effective Calls To Action: How Much Is Too Much? April 23, 2015 The all-important call to action is a key piece of your digital lead generation strategy. The challenge, however, is striking… read article
Website Data: What Is Your Website Trying To Tell You? April 22, 2015 What is the most valuable resource for driving your digital marketing strategies? Your website. It seems obvious, but it can… read article
Analyzing Branding: Do Your Web Strategies Match Your Brand? April 20, 2015 A strong brand image in today’s world is essential for a company to thrive. Branding—achieved through your marketing efforts—is what… read article
